profile

Your Company Name

Recently, XBIZ World magazine asked a group of industry leaders, "How did you come up with your company name?"

Here's what they had to say:

didn't want to restrict ourselves by simply basing it on my site, VanillaCash, or the like. We wanted something fun and memorable. Monkey is one of my nicknames among family and friends, and I think you can figure out where we got the Porn part. PornMonkey Cash represents a quality, trustworthy program that knows how to have fun while making all of us money."
— Vanilla Deville, President/CEO, Pornmonkeycash.com

"Everyone's a critic, and most people acknowledge that two heads are better than one. That's pretty much how the Porn Critics name came about. We're a group of individuals with an incredible knack for helping web surfers find the best 'bone for your buck' porn on the Internet. We do the work for you — weeding through the bombs and finding the diamonds in the rough."
— Mike &Quot;Alky&Quot; Freedman, Owner, The Porn Critics

"When I was stripping, there was another guy in one of my shows named John, so an emcee starting calling me Evil John to differentiate us. At the same time, I had a girlfriend who called herself Angel when she did strip shows. She was a very nasty girl, and I suggested that she call herself Evil Angel. She didn't, but I loved the name and wound up using it for my company."
— John &Quot;Buttman&Quot; Stagliano, President, Evil Angel

"About three years ago, I was in a deep transition period. My family's company, Rain Productions, wasn't doing well. There were lots of new companies eating into our sales. A friend who runs a replication house pointed out that our movies were light and fluffy compared to what was happening in the industry. So, we decided to start producing titles that were harder and more intense. Adding the word 'acid' to our company name seemed like a good way to sum up the new direction. But if I had it to do over again, I'd probably pick something completely unrelated to rain, like 'volcano.'"
— Mitchell Spinelli, Owner, Acid Rain

"For the name of the company, I was looking for a short, easy to remember name that webmasters would associate with the general ideology of our company. I was looking at the first reality sites out there, and for me it was a no-brainer that sending traffic to quality sites would convert better. The general branding idea was: Don't send your surfers to the usual three-tour pages site. Chose our quality products. Use your brain! After that, it was just normal to associate 'brain' and 'cash' together."
— Frederic Valiquette, President, Braincash.com

"When Mitch [Farber]and I were thinking of names for Netbilling, we were certain the name had to meet the following criteria: It would be available to incorporate with the identical or almost identical name of the website; it would leave no questions as to what focus our services were; the website would have to be available in a dot-com rather than a dot-net domain; and it would not contain so many characters that our customers would be unable to remember how to spell our website."
— Sarah Farber, CEO, Netbilling

"In 1997, the word 'naked' was one of the top searched-for terms on the Internet related to sex. We threw around some ideas, but 'sword' with its obvious sexual symbolism was one of our early favorites. The image conjured by the two words together — NakedSword — was strong, direct and aggressive. And in the face of a sex-phobic culture, it really embodied the mission of our pro-porn, pro-sex, progay site."
— Reena Patel, Director, Strategic Accounts And Marketing, Nakedsword.com

"The name T3Report just came to me as a quick buzz word name that has a techie feel to it. In the real estate world, the top three important factors are 'Location, Location, Location.' T3Report, which builds up traffic reports through spidering the adult Internet space, stands for 'traffic, traffic, traffic' — the top three important factors on the web."
— Brandon Shalton, CEO, T3 Report, Cydata Services

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service

Walking into an adult store and being greeted by someone who not only knows the difference between various kinds of materials and motors, but also understands and empathizes, is where brick-and-mortar retailers really shine. Physical spaces enable them to engage shoppers’ senses, build rapport in real time and close sales.

Ariana Rodriguez ·
opinion

From Compliance to Confidence: The Future of Safety in Adult Platforms

In numerous countries and U.S. states, laws now require platforms to prevent minors from accessing age-inappropriate material. But the need for safeguarding doesn’t end with age verification. Today’s online landscape also places adult companies at uniquely high risk for inadvertently facilitating exploitation, abuse or reputational harm, or of being accused of doing so.

Andy Lulham ·
profile

WIA Profile: Brittany Greenberg

When Brittany Greenberg first walked into an adult store as a curious shopper, she felt something was missing. The lighting was dim, the product selection lacked focus and the atmosphere whispered “shame” rather than celebration.

Women in Adult ·
opinion

What Adult Businesses Need to Know About Florida's Age Verification Law

The rise and proliferation of age verification laws has changed the landscape for the online adult industry. A recent and compelling example is the state of Florida, where Attorney General James Uthmeier has filed multiple complaints against major platforms as well as affiliates accused of violating the state’s AV law.

Corey D. Silverstein ·
profile

Zondre Watson Levels Up POS, E-Commerce Solutions for Ero-Tech

When POS systems malfunction or fail, Zondre Watson is Ero-Tech's go-to tech guy. A self-described “data geek and eternal retail rebel,” Watson knows adult retail inside and out. He’s experienced the sex toy industry as a store manager, sales data enthusiast and web developer.

Colleen Godin ·
opinion

How Adult Retailers Can Retain Staff, Strengthen Team Morale

Running an adult retail store is not just about stocking shelves with fun products. It’s also about creating a space where people feel comfortable, curious and confident in exploring pleasure — and the heart of that experience is your staff.

Rin Musick ·
opinion

AI Inventory Tools That Help Retailers Save Time, Boost Accuracy

Last month, I discussed how managing your inventory with AI can help you make sure that your store stocks what sells — not merchandise that gathers dust. That’s because AI tools can analyze data, identify trends and predict demand for thousands of items across multiple locations, all within minutes.

Zondre Watson ·
opinion

Maintaining Brand Trust in the Face of Negative Press

Over the last year, several of our merchants have found themselves caught up in litigation over compliance with state age verification laws. Recently, Segpay itself was pulled into the spotlight, facing scrutiny over Florida’s AV statute, HB 3. These stories inevitably get picked up by both industry and mainstream news outlets.

Cathy Beardsley ·
opinion

Why Blue Tick Verification on Instagram Matters for Sexual Wellness Pros

In an era when misinformation proliferates so rapidly, establishing trust with your audience is both more difficult and more crucial than ever. That blue check mark next to your name on Instagram — the Meta Verified badge — can mean the difference between achieving credibility and being ignored.

Naima Karp ·
opinion

How to Switch Payment Processors Without Disrupting Business

For many merchants, the idea of switching payment processors can feel pretty overwhelming. That’s understandable. After all, downtime can stall sales, recurring subscriptions can suddenly fail, or compliance gaps can put accounts at risk. Operating in a high-risk sector like the adult industry can further amplify the stress of transition.

Jonathan Corona ·
Show More